OgI

Content is property of The Optical Foundry.

2025 Calendar

ogi eyewear

At OGI Eyewear, I designed across all of their eight brands, OGI, Seraphin, Seraphin Shimmer, SCOJO New York, OGI Kids, Red Rose, Article One, and SCOJO NYC 212, each with its own distinct tone, from bold and youthful to sleek and classic. My work spans both print and digital, including booklets, brochures, email campaigns, social media assets, and more. As I gained autonomy, I led projects with minimal direction including written copy for ads or personal art direction. I learned to work on multiple brand identities (at times consecutively) while maintaining consistency and clarity in execution. Scroll down to see my most recent and proud work with each brand!

ogi

OGI’s identity leans into color, graphic storytelling, and bold compositions. I worked on a wide range of assets from digital ads and tote bags to in-store signage and social posts. Designing for OGI meant embracing visual fun while staying sharp and on brand, using punchy typography, vibrant palettes, and clever messaging to reflect its confident voice. I worked on two of OGI’s lookbooks and currently working on my third (2025 version coming soon…)!

ogi kids

More coming soon….