OGI’s identity leans into color, graphic storytelling, and bold compositions. Designing for OGI meant embracing visual fun while staying sharp and on brand, using bold typography, vibrant palettes, and clever messaging to reflect its confident voice.

I worked on a wide range of assets from digital ads and tote bags to in-store signage and social posts. My work spanned both print and digital, including booklets, brochures, email campaigns, social media assets, and many more. My biggest project was designing the brands lookbook for two years.

As I gained autonomy, I led projects with minimal direction including written copy for ads or personal art direction. I learned to work on multiple brand identities at a time, while maintaining consistency and clarity in execution. Scroll down to see my most recent and proud work with OGI!

OGI

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2025 Calendar

At OGI Eyewear, I designed for all of their eight brands: OGI, Seraphin, Seraphin Shimmer, SCOJO New York, OGI Kids, Red Rose, Article One, and SCOJO NYC 212. They each had their own distinct tone, from bold and youthful to sleek and classic.

OGI eyewear

ogi kids

More coming soon….